TIME sets the Global Agenda. TIME magazine is the world’s leading news publication, covering global news and business directly from every location. TIME puts the news of the day into context – shaping the conversation and illuminating the local essentials for the global agenda. Since 1923, TIME has set the standard for leadership, authenticity and authoritative journalism. Analytical, insightful and engaging, TIME remains the unequivocal leader among business newsmagazines and is the publication more executives choose to preserve a well-informed world view. Everything else is optional – TIME is essential.