FAST TRACK TO SUCCESS: MARKETING

Marketing is all about relationships - relationships with your clients, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond the product and create a customer relationship with the company itself. The result of that is that people will continue to buy from your company, whatever your competitors are doing.



Fast Track to Success: Marketing helps you create that winning customer relationship by showing you how to align and integrate your people, your processes, and your company promises to create the customer experience that will bring people back to you, time and again.



This practical, career-oriented book gets you up to speed on marketing quickly and shows you how to develop and implement an integrated marketing strategy. It gives you:



* Marketing in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject

* The top 10 tools and techniques you can use to help you develop your approach to successful marketing

* Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team

* Advice on leading your team – how to decide your leadership style and build your team

* Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top