Smart retail

Retail is amazing. It is immediate, exciting, risky, and downright tough. Running shops gets into the bloodstream. But at a time when retail takes credit for saving whole economies it is still possibly the least understood of all business practices. Smart Retail is your ticket to a better retail life. `A really practical and helpful guide, essential reading for anyone involved in retailing` Charles Dunstone, CEO, The Carphone Warehouse `A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.` Vittorio Radice, Executive Director, Marks & Spencer (former Chief Executive, Selfridges) `This book is full of practical good things to make running stores that bit easier to get right.` Julian Richer, Chairman and Founder, Richer Sounds `This is how it`s done.` Umesh Vadodaria, General Manager, PC World This book is the first `how to` retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers.Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success. `A book about doing it.` Allan Leighton, Chairman, Royal Mail (former CEO, ASDA). `I thoroughly enjoyed every minute of it.` Simon Stephens, District Manager, Sunglass Hut `This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels` James Heneage, Managing Director and Founder, Ottakars plc `Very much to the point and a great practical guide to retailing` John Thornton, Chairman, Thorntons plc