Postcards From Penguin

A collection of 100 postcards, each featuring a different and iconic Penguin book jacket. From classics to crime, here are over seventy years of quintessentially British design in one box.In 1935 Allen Lane stood on a platform at Exeter railway station, looking for a good book for the journey to London. His disappointment at the poor range of paperbacks on offer led him to found Penguin Books. The quality paperback had arrived.Declaring that `good design is no more expensive than bad`, Lane was adamant that his Penguin paperbacks should cost no more than a packet of cigarettes, but that they should always look distinctive. Ever since then, from their original - now world-famous - look featuring three bold horizontal stripes, through many different stylish, inventive and iconic cover designs, Penguin`s paperback jackets have been a constantly evolving part of Britain`s culture. And whether they`re for classics, crime, reference or prize-winning novels, they still follow Allen Lane`s original design mantra.Sometimes, you definitely should judge a book by its cover.