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Basic Marketing Research: International Version, 4/E
Author: Naresh K Malhotra
Publication date: July 06 2012
ISBN: 9780132570183
Price: 11 857
(not including shipping cost and VAT)На заказProduct Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.Textbooks
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