Principles of Contemporary Marketing,15e

PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.

Features

* Greensburg, Inc. is a series of videos describing the rebuilding of Greensburg, Kansas, as a model green community following a tornado. The videos include case segments with critical-thinking questions designed to provoke classroom discussion and interaction.
* Chapter video cases located at the end of the book focus on the processes, strategies, and procedures of successful real-world companies in order to bring key concepts from the chapter to life for students. Highly effective end-of-chapter self-quizzes called "Assurance of Learning Review" include questions designed to quickly assess students`` understanding of key concepts.
* Each chapter contains a "Career Readiness" (formerly titled "Etiquette Tips for Marketing Professionals") feature addressing important aspects of proper business etiquette, including communication, business dinners, and even the most effective way to build strong customer relationships.
* The text is supported by a full suite of teaching and learning supplements, including a Test Bank with more than 4,000 questions categorized by chapter objective, difficulty level, question type, and AACSB and Rubin/Dierdorff requirements; an updated Instructor’s Manual with detailed lecture outlines, collaborative learning exercises, answers to end-of-chapter questions, and a media guide; and PowerPoint® presentations.
* A completely revised online student assessment suite of solutions are available to help enhance student understanding of the material and give the instuctor the ability to manage classes, assignments and track student progress through a variety of platforms.
* Coursemate brings course concepts to life with a simple and elegant interactive supplement that allows students to learn interactively, study and prepare for exams. Coursemate also includes an integrated e-book, interactive teaching and learning tools including quizzes, interactive flashcards, video case and interactive simulation homewors assignments, and more. Coursemate also will provide adopting instructors with access to an “Engagement Tracker” that provides insights into students progress and comprehension of the material through Coursemate.
* Outstanding online student resources are available through CengageNOW platforms that also interact with the Blackboard, WebCT, and other classroom management systems. Students have access to interactive teaching and learning tools including quizzes, interactive flashcards, video case and interactive simulation homewors assignments, and more, while instructors will have access to the teaching resources in a format compatible with their campus systems LMS. Contack your local representative to design the best option for you and your students.