Business Research Methods, 1e

In this complete introduction to research methods and methodologies for today’s undergraduate business student, Christina Quinlan takes a unique ‘real-world’ approach, drawing on a full range of business examples.

This modern and accessible text guides the student through each stage of their research project, from inception to presentation. Christina’s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.