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Mastering Global Markets
Author: Bob Donath, Michael Czinkota, Ilkka Ronkainen
Publication date: January 13 2011
Publisher: South Western College
ISBN: 9780538726658
Price: 12 958
(not including shipping cost and VAT)На заказProduct Description
This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today`s Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.Textbooks
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