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BRILLIANT MARKETING

Author: Richard Hall
Publication date: November 17 2012
Publisher: Pearson Education
ISBN: 9780273721239
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Product Description

Marketing. Everyone knows it`s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury`s Gorilla. How do I write and manage a marketing plan?
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